I’ve written about videos in the past and how they can turn viewers into advocates for and contributors to your organizations. We now have compelling evidence that shows for a third of all donors between the ages of 18 and 48, video is important to the causes they support. No surprise that the majority of Millennials (56%) view online videos about charities they support, and nearly half (46%) of Gen Xers (including me) do the same. Although a similar comparison is not available for baby boomers, who represent 43% of the total giving (more…)
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