social media

The Mobile World Means “Social Change Anytime Everywhere”

Slide002Did you know 42% of email is now opened on a mobile device and only 3% of emails that are opened from a mobile device are also opened on a desktop? It’s no surprise that the nonprofit sector, like the rest of the world, is chasing a mobile audience. Statistics like these remind us why.

Lucky for us, there are resources available that provide social media best practices in order to help us engage our mobile community of smartphone and tablet users.

One of my favorite social media resources is the Nonprofit Tech 2.0 blog by Heather Mansfield. I also recommend her Social Media for Social Good book and webinars. There is also a ton of social media love found at (more…)

Advertisements

Web 1.0, Web 2.0, Web 3.0, Web 4.0: crash course highlights

Slide43Did you suddenly wake up one day and realize the web now had versions? I know I did. Webinars, books and online sites like Wikipedia and tech blogs have been very helpful to me recently as I attempt to better understand the web .0’s and where it might be headed.

Here are highlights from my own crash course:

  • Web 1.0 is a one way street to a website with content controlled by the webmasters. (more…)

New Book: Social Media for Social Good

socialmediaforsocialgoodHeather Mansfield’s new book, Social Media for Social Good, was written as a “step-by-step strategic plan and packed with hundreds of social media and mobile technology best practices (table of contents).

Defining Web 1.0, Web 2.0, and Web 3.0 communications and fundraising, and the book will help you understand your nonprofits Return on Investment (ROI) from utilizing social media and mobile technology.”

A nonprofit social media guru, you will enjoy not only reading Heather’s book but also following her online: (more…)