social media for nonprofits

Content Marketing is King

Slide43The Twitter feed is full of all sorts of useful content. As far as social media platforms go, Twitter is probably my current personal favorite, delivering nuggets of gold in 140 characters or less. A Sept. 7, 2013 Tweet by @cdilly — social media guru Colleen Dilenschneider — included a powerful one-liner and a link to a terrific infographic about the power of content marketing: “Per dollar spent, content marketing generates approximately 3 times as many leads as traditional marketing” (more…)

Great insight on using social media for yourself and your organizations at the same time.

New Book: Social Media for Social Good

socialmediaforsocialgoodHeather Mansfield’s new book, Social Media for Social Good, was written as a “step-by-step strategic plan and packed with hundreds of social media and mobile technology best practices (table of contents).

Defining Web 1.0, Web 2.0, and Web 3.0 communications and fundraising, and the book will help you understand your nonprofits Return on Investment (ROI) from utilizing social media and mobile technology.”

A nonprofit social media guru, you will enjoy not only reading Heather’s book but also following her online: (more…)