Philanthropy: A growth strategy for business?

By Pamela Dubin Beaty

Pamela Dubin BeatyTo gain market share, does a business need to ‘do good’, ‘look-like-it-is-doing­-good’ or does it even matter? This past week, CNBC  aired Philanthropy, Inc., an hour-long analysis and case study of philanthropy as a business strategy, to bring attention to the complexity of private sector /non-profit partnerships.

Fact:  Wal-Mart’s philanthropic leadership in the first days following Hurricane Katrina (outpacing the US government) catapulted Wal-Mart to #1 (more…)