I’ve written about videos in the past and how they can turn viewers into advocates for and contributors to your organizations. We now have compelling evidence that shows for a third of all donors between the ages of 18 and 48, video is important to the causes they support. No surprise that the majority of Millennials (56%) view online videos about charities they support, and nearly half (46%) of Gen Xers (including me) do the same. Although a similar comparison is not available for baby boomers, who represent 43% of the total giving (more…)
Digital consumption is enormous. With mobile devices and TVs literally all around us at any given moment, it should not surprise us to learn the average person is exposed to more than 8 hours of screen time per day (source: Council for Research Excellence).
No matter how you feel about video consumption, the fact remains, our donors and potential donors are tuning in like never before. Using social media tools and email, video messages can spread like wild-fire. Online video can be used to turn viewers into advocates for and contributors to your organizations almost instantly. (more…)