Digital consumption is enormous. With mobile devices and TVs literally all around us at any given moment, it should not surprise us to learn the average person is exposed to more than 8 hours of screen time per day (source: Council for Research Excellence).

No matter how you feel about video consumption, the fact remains, our donors and potential donors are tuning in like never before. Using social media tools and email, video messages can spread like wild-fire. Online video can be used to turn viewers into advocates for and contributors to your organizations almost instantly. (more…)