Demand Metric

Content Marketing is King

Slide43The Twitter feed is full of all sorts of useful content. As far as social media platforms go, Twitter is probably my current personal favorite, delivering nuggets of gold in 140 characters or less. A Sept. 7, 2013 Tweet by @cdilly — social media guru Colleen Dilenschneider — included a powerful one-liner and a link to a terrific infographic about the power of content marketing: “Per dollar spent, content marketing generates approximately 3 times as many leads as traditional marketing” (more…)