Last month a LinkedIn email from the group “GuideStar — The Nonprofit Conversation” caught my attention. Written by David Mundy, eCommerce Manager at GuideStar, he wrote an article on the vision behind the GuideStar Exchange. Here is an excerpt: (more…)
I thought it’d be interesting to list the top five blog posts from Nonprofitunity that received the most shares from my readers: (more…)
I dedicate today’s post to those who are reaching — striving to be better than they are today; working hard; full of grit and passion. No matter what your age, you will enjoy this and probably want to share it with someone else in a similar place: (more…)
I’ve written about videos in the past and how they can turn viewers into advocates for and contributors to your organizations. We now have compelling evidence that shows for a third of all donors between the ages of 18 and 48, video is important to the causes they support. No surprise that the majority of Millennials (56%) view online videos about charities they support, and nearly half (46%) of Gen Xers (including me) do the same. Although a similar comparison is not available for baby boomers, who represent 43% of the total giving (more…)
As we look forward to what 2014 has in store for each of us, it is good to reflect on what a year it was. Professionally, I set my sights on putting some roots down in 2013, and in August, I returned to the world of higher education when I accepted the position of Associate Vice President of Leadership and Fund Development for Chattanooga State Community College. I was also satisfied to complete my Certified Fund Raising Executive (CFRE) credential this past year. I hope 2013 brought you (more…)
In my work as a chief development officer for a community college, my mobile devices are among the most important tools in my work shed. Equally as important are the apps that deliver digital results.
Just this week I used my iPad mini to work on a document that needed signed, dated and returned via email. With SignNow, the (more…)
The Twitter feed is full of all sorts of useful content. As far as social media platforms go, Twitter is probably my current personal favorite, delivering nuggets of gold in 140 characters or less. A Sept. 7, 2013 Tweet by @cdilly — social media guru Colleen Dilenschneider — included a powerful one-liner and a link to a terrific infographic about the power of content marketing: “Per dollar spent, content marketing generates approximately 3 times as many leads as traditional marketing http://ow.ly/oF9IH” (more…)