Social Media for Nonprofits

Where are you headed?

Slide02A couple of weeks ago, I bounded out of a client’s office after another productive meeting and headed to the parking garage eager to tackle some of the things we had discussed. I was energized and focused. I followed my usual route to the garage. As I walked, I must have had some sort of energy coming off of me, because the people I passed on this busy sidewalk literally stepped aside to make a path for me. I was a tad uncomfortable that people were stepping aside for me so I thought about what I might be projecting as I (more…)

QR what?

QR code Viewers Choice Aug 2011 npcoachQR code. What is it, and why use one?

QR code stands for Quick Response code, and it is designed for use exclusively with smartphones. Why should this matter to you? According to Nielson, today 40 percent of mobile users are on smartphones, and of those not on smartphones, 55% intend to get one by the end of 2011. Some forecasters predict by 2012, half of all mobile users will have smartphones. (more…)

Social Media: Three Big Myths

The Gallup Management Journal blog has great content. In a recent post written by Blaise James and Jim Asplund, they explore the impact of social media on acquiring new customers. Much of the information in the article is relevant to the acquisition of donors, members, clients or students. (more…)

Web 1.0, Web 2.0, Web 3.0, Web 4.0: crash course highlights

Slide43Did you suddenly wake up one day and realize the web now had versions? I know I did. Webinars, books and online sites like Wikipedia and tech blogs have been very helpful to me recently as I attempt to better understand the web .0’s and where it might be headed.

Here are highlights from my own crash course:

  • Web 1.0 is a one way street to a website with content controlled by the webmasters. (more…)

New Book: Social Media for Social Good

socialmediaforsocialgoodHeather Mansfield’s new book, Social Media for Social Good, was written as a “step-by-step strategic plan and packed with hundreds of social media and mobile technology best practices (table of contents).

Defining Web 1.0, Web 2.0, and Web 3.0 communications and fundraising, and the book will help you understand your nonprofits Return on Investment (ROI) from utilizing social media and mobile technology.”

A nonprofit social media guru, you will enjoy not only reading Heather’s book but also following her online: (more…)