Research

Fundraising Grit

Slide030Last year I wrote about successful campaign teams having super human stick-to-it-tiveness like that of silver-screen character Ethan Hunt and his Mission Impossible crew. Nonprofit campaign leaders should demonstrate an unwavering belief that success is theirs and never, ever give up. I was basing my fundraising team conclusions on personal experiences from being a part of winning campaign teams over the past twenty years. Today, I am pleased to share with you research-based evidence (more…)

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Nonprofit Finance Fund 2013 State of the Sector: Change and Innovation

Slide004The Nonprofit Finance Fund (NFF) published its 5th annual State of the Sector Survey this week, a study made possible by the Bank of America Charitable Foundation. With the largest sampling to date, 5,983 nonprofit respondents from across the country participated, and the results offer a mixed bag of data for us to consider in this now familiar yet still new reality of economic uncertainty.

According to the survey, nonprofits are adapting under economic and service demand pressures that will require, as NFF CEO Antony Bugg-Levine describes it,  “systemic change and innovation– both within the sector, and more broadly as a society…” (more…)

Infographic: How Americans Give to Charity

Slide40In this recently released infographic provided by Online Psychology Degree is a charitable giving snapshot using data from U.S. taxpayers who earned more than $50,000 in 2008. A key finding in this analysis is that middle class Americans give a larger percentage to nonprofits than the wealthy. See if you are surprised by this or any of the other findings: (more…)

Online Safety Infographic

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by OnlineMarketingDegree.net

A Standford University study found that anonymous data gathered online from web browsers was being sold.

Surprised?

Probably not, but an infographic created by the OnlineMarketingDegree.net wants us to know why we are not safe online.

What do you think? (more…)

2012 Study: Older Adults and Internet Use

Slide19The latest findings from a June 6, 2012 Pew Internet & American Life Project of the Pew Research Center are in, and the results may or may not surprise you.

Here are highlights from the Pew Older Adults and Internet Use study:

-53% of American adults age 65 and older use the internet or email. According to the  Pew Research Center, “this is the first time that half of seniors are going online. After several years of very little growth among this group, these gains are significant.”

-34% of internet users age 65 and older use social networking sites such as Facebook, and 18% do so on a typical day.

-86% of internet users age 65 and older use email, with 48% doing so on a typical day.

-69% of adults ages 65 and older report that they have a mobile phone, up from 57% in May 2010. Even among those currently age 76 and older, 56% report owning a cell phone of some kind, up from 47% of this generation in 2010.

-almost four times as many seniors own e-book readers now as did just two years ago and Tablet ownership is also growing; 8% of seniors have them, up from 1% in 2010. Editor’s note: I see tablet adoption growing among older adults because of the ease of use. My 92-year old Grams loves her iPad and says it is much easier to use than the computer with a mouse.

You can read additional summary findings and download a pdf of the report here.

-Nancy Patterson

2012 Internet Trends from Mary Meeker

Slide04Today wraps up the All Things Digital D10 Conference in Rancho Palos Verdes, California. D10 organizers describe the event as “conversations with the most influential figures in media and technology.” I believe if nonprofits intend to stay relevant into the future, it is important to pay attention to the current and emerging internet trends that will surely impact our work. Digital investment analyst Mary Meeker, Partner at Kleiner Perkins Caufield & Byers, presented her annual Internet Trends report yesterday at D10. The report has some tech jargon but is still worthwhile. (more…)

How much should my nonprofit be raising online?

Find the answer to this important question here:

Money can buy happiness

TedxCambridge speaker Michael Norton disputes the notion that “Money can’t buy happiness.” In this ten minute speech, Norton presents a compelling research project that proves people who donate money are in fact happier:

Editor’s note: Thanks so much for sharing this TedTalk John!

Queer ideas and nuggets of gold

Slide09The annual International Fundraising Congress (IFC) was held last week in Amsterdam. Here are the highlights from Mark Phillip’s Queer ideas blog: Five things we learned at the IFC

Chuck Longfield, Blackbaud‘s chief scientist, has a job where he can crunch millions of numbers from a huge range of charities. If a question pops into his head, it doesn’t take him long to find the answer. In his session, Chuck shared some of his findings which included the following nuggets of gold: (more…)