Campaigns

Meet The Give App

The Give app is a cute little App full of doing goodness in the palm of your (iPhone) hand.  Thanks to a partnership with Guidestar, the Give app provides mobile access to donate to more than 1.9 million nonprofit organizations.

All Give donations are 100% tax-deductible through their accredited charitable donation processor, Network for Good.  According to the Give app website, (more…)

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Anniversary Videos That Inform and Engage

Slide03I’ve written about videos in the past and how they can turn viewers into advocates for and contributors to your organizations. We now have compelling evidence that shows for a third of all donors between the ages of 18 and 48, video is important to the causes they support. No surprise that the majority of Millennials (56%) view online videos about charities they support, and nearly half (46%) of Gen Xers (including me) do the same. Although a similar comparison is not available for baby boomers, who represent 43% of the total giving (more…)

Fundraising Grit

Slide030Last year I wrote about successful campaign teams having super human stick-to-it-tiveness like that of silver-screen character Ethan Hunt and his Mission Impossible crew. Nonprofit campaign leaders should demonstrate an unwavering belief that success is theirs and never, ever give up. I was basing my fundraising team conclusions on personal experiences from being a part of winning campaign teams over the past twenty years. Today, I am pleased to share with you research-based evidence (more…)

Workplace Giving Report points to more engagement

Slide104What can we learn from nearly 100 businesses with more than 1.4 million employees contributing $230 million charitable dollars annually? America’s Charities set out to tackle this question in the recently released report: Snapshot: Trends and Strategies to Engage Employees in Greater Giving. The data reveals the largest shift in more than ten years as employers introduce strategies to engage employees more in giving.

While employers seek solutions to a more efficient and effective approach to workplace giving, America’s Charities CEO Steve Delfin believes its time for companies to launch a Version 2.0. (more…)

Solicitation Tips from 1891

Slide106Several years ago while preparing for a solicitation training I was to lead for a history museum, I thought it would be fun to weave in some quotes about philanthropy from famous historical figures during the session. I came across an interesting list online dated 1891 and attributed to John D. Rockefeller, Sr. entitled Ten Principles of Soliciting that served as an ideal icebreaker.

Today I discovered that the author was actually Frederick Taylor Gates, not Rockefeller. Gates was a trusted business and philanthropic adviser to Rockefeller who wrote a letter on April 20, 1891, to a gentleman named Sunderland containing 22 tips for “conducting a canvas.” This letter is part of the Rockefeller Archive Center collection. (more…)

How much should my nonprofit be raising online?

Find the answer to this important question here:

Powerful videos inspire support

Slide03Digital consumption is enormous. With mobile devices and TVs literally all around us at any given moment, it should not surprise us to learn the average person is exposed to more than 8 hours of screen time per day (source: Council for Research Excellence).

No matter how you feel about video consumption, the fact remains, our donors and potential donors are tuning in like never before. Using social media tools and email, video messages can spread like wild-fire. Online video can be used to turn viewers into advocates for and contributors to your organizations almost instantly. (more…)

The Right Campaign Team Makes The Impossible Possible

Slide04Your mission, should you choose to accept it, involves leading the successful completion of AMAZING CHARITY’s $15 million campaign to accomplish the strategic priorities that you played a role in shaping that will change lives. First, make your own leadership gift. Then, help recruit a dedicated team of volunteer solicitors willing to do the same. However, it is essential that some of your team members have a proven record of securing major gifts.

You will also need an experienced campaign professional to keep you and your team on task. You have 48 hours to accept your assignment. As always, should any member of your team be caught off guard with a sudden gift, we will disavow its unexpected nature and happily celebrate. This message will self-destruct in five minutes. (more…)

Donors deserve better

CharityNavigator.org homepage art‘Tis truly the season of giving.

A recent survey conducted by Charity Navigator revealed that, on average, charities receive 41% of their annual contributions in December:

  • 93% said they donated in December 2010
  • 91% plan to give this December (more…)

Stand Out: A conversation with Cannon and Rick Montague, Co-Chairs of the Chattanooga History Center Capital Campaign

Stand outWelcome to the second interview of Stand Out, a Q & A series. Allow me to introduce you to my multi-talented friends and successful volunteer fundraising professionals, Cannon and Rick Montague.

Q: Please tell us a little bit about yourself.

A (Cannon): I was born and raised here, but lived in other places until I married Rick and moved back to Chattanooga in 1999. The city has changed enormously for the better, and I have great appreciation and respect for my husband’s involvement in (more…)