The Give app is a cute little App full of doing goodness in the palm of your (iPhone) hand. Thanks to a partnership with Guidestar, the Give app provides mobile access to donate to more than 1.9 million nonprofit organizations.
What can we learn from nearly 100 businesses with more than 1.4 million employees contributing $230 million charitable dollars annually? America’s Charities set out to tackle this question in the recently released report: Snapshot: Trends and Strategies to Engage Employees in Greater Giving. The data reveals the largest shift in more than ten years as employers introduce strategies to engage employees more in giving.
Find the answer to this important question here:
Digital consumption is enormous. With mobile devices and TVs literally all around us at any given moment, it should not surprise us to learn the average person is exposed to more than 8 hours of screen time per day (source: Council for Research Excellence).
No matter how you feel about video consumption, the fact remains, our donors and potential donors are tuning in like never before. Using social media tools and email, video messages can spread like wild-fire. Online video can be used to turn viewers into advocates for and contributors to your organizations almost instantly. (more…)
A recent survey conducted by Charity Navigator revealed that, on average, charities receive 41% of their annual contributions in December:
- 93% said they donated in December 2010
- 91% plan to give this December (more…)
Nonprofit organizations that have nurtured a culture of philanthropy among its constituents are the most effective at raising money for their missions. What do I mean by culture of philanthropy? Nonprofits with a culture of philanthropy tend to:
- focus less on money and more on relationships.
- focus less on financial needs and more on winning people, programs and solutions.
- balance being donor-centered and mission-focused effectively.
- have established annual giving programs that support effective major gifts programs.
- have boards and staff who all donate.
- have volunteers involved at every level of fundraising.
- have engaged board members and senior leadership teams who accept responsibility in sustaining this culture of philanthropy.
It takes time to develop a culture of philanthropy.
Time well spent!
[updated with links]
When crafting your appeals for financial support, keep it solo. What do I mean by solo? Author Therese Grohman from events360 reinforces this simple approach in How to Appeal to Donors: Individualize Your Message. And Jeff Brooks, creative director at TrueSense Marketing, explains why numbers don’t motivate donors to give at the popular Future Fundraising Now. An excellent example as described by both Groham and Brooks arrived in my inbox today. View here.
Do you agree in the power of one?