Advice for Appeals

2012 Social Giving Infographic

Slide05It was a very good year for social giving! A virtual high-five to a great Twitter follower John Hayden (@johnhaydon) who shared this infographic by MDG Advertising via Small Act and Annie Lynsen. Enjoy! (more…)

How much should my nonprofit be raising online?

Find the answer to this important question here:

Donors deserve better homepage art‘Tis truly the season of giving.

A recent survey conducted by Charity Navigator revealed that, on average, charities receive 41% of their annual contributions in December:

  • 93% said they donated in December 2010
  • 91% plan to give this December (more…)

Queer ideas and nuggets of gold

Slide09The annual International Fundraising Congress (IFC) was held last week in Amsterdam. Here are the highlights from Mark Phillip’s Queer ideas blog: Five things we learned at the IFC

Chuck Longfield, Blackbaud‘s chief scientist, has a job where he can crunch millions of numbers from a huge range of charities. If a question pops into his head, it doesn’t take him long to find the answer. In his session, Chuck shared some of his findings which included the following nuggets of gold: (more…)

Annual Fund Case Study: Multi-Year Giving Society

By Melonie Dalson

Are you looking for a way to take your organization’s Annual Fund to the next level? Are your moderate donors ready to be engaged at a deeper level?

A multi-year Giving Society Campaign is geared toward your (more…)

Is your charitable pie missing a slice? Part two

Kimberely Homemade GF PieMy husband and I are in the process of updating our will. We are pleased to include our church, college and several other causes we care about with a deferred gift in our estate plans. It is a rewarding step to take, and if you haven’t already, I would encourage you to consider making planned gifts to your “favorites” as well. The question is: will the organizations you care about be ready to accept your planned gifts? I sure hope so! But just in case, here are some quick tips. (more…)

QR what?

QR code Viewers Choice  Aug 2011 npcoachQR code. What is it, and why use one?

QR code stands for Quick Response code, and it is designed for use exclusively with smartphones. Why should this matter to you? According to Nielson, today 40 percent of mobile users are on smartphones, and of those not on smartphones, 55% intend to get one by the end of 2011. Some forecasters predict by 2012, half of all mobile users will have smartphones. (more…)

The Power of One

Slide66 When crafting your appeals for financial support, keep it solo. What do I mean by solo? Author Therese Grohman from events360 reinforces this simple approach in How to Appeal to Donors: Individualize Your Message. And Jeff Brooks, creative director at TrueSense Marketing, explains why numbers don’t motivate donors to give at the popular Future Fundraising Now. An excellent example as described by both Groham and Brooks arrived in my inbox today. View here.

Do you agree in the power of one?