Did you know 42% of email is now opened on a mobile device and only 3% of emails that are opened from a mobile device are also opened on a desktop? It’s no surprise that the nonprofit sector, like the rest of the world, is chasing a mobile audience. Statistics like these remind us why.
Lucky for us, there are resources available that provide social media best practices in order to help us engage our mobile community of smartphone and tablet users.
One of my favorite social media resources is the Nonprofit Tech 2.0 blog by Heather Mansfield. I also recommend her Social Media for Social Good book and webinars. There is also a ton of social media love found at Know Your Own Bone, a creative engagement blog maintained by Colleen Dilenschneider.
Hot of the presses is the book Social Change Anytime Everywhere, co-authored by Allyson Kapin and Amy Sample Ward. Kapin is the Blogger-In-Chief for Care2’s excellent nonprofit communications blog Frogloop. She has been named by Fast Company as one of the “Most Influential Women In Tech” and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. Ward is a facilitator and trainer of social technologies for social change as well as the co-author of Social by Social: A practical guide to using new technologies to deliver social impact. She is a contributor to the impressive Stanford Social Innovation Review and blogs at VERSION OF NPTECH.
According to the publisher: “Social Change Anytime Everywhere is an action-oriented guide for nonprofit staff who recognize the need for a more nimble approach to building and mobilizing their communities through multifaceted campaigns and by integrating online channels with offline tactics. Whether you’re a communications director, a social media campaigner, a development director, an advocacy or community organizer, or a web strategist, this book will provide you with all the tools you need to launch successful online multichannel campaigns to help you change the world and create real-world impact.”
With access to timely resources on current and emerging social media practices like those I’ve mentioned here, we can help the nonprofit organizations we care about grow engaged communities for good.
As Amy Sample Ward said on Twitter recently: “Start some change today!”
I’d love to hear about your favorite social media resources that have helped you engage your mobile constituents for change. Please don’t hesitate to drop me a line!
UPDATE: I had the opportunity to participate in an informative webinar presented by Allyson Kapin and Amy Sample Ward on February 27, 2013, entitled Social Change Anytime Everywhere: Best Practices to Build a Multichannel Campaign Plan. Nonprofitwebinars.com is offering a way to view the session archive online if you submit your name and email.