Digital consumption is enormous. With mobile devices and TVs literally all around us at any given moment, it should not surprise us to learn the average person is exposed to more than 8 hours of screen time per day (source: Council for Research Excellence).
No matter how you feel about video consumption, the fact remains, our donors and potential donors are tuning in like never before. Using social media tools and email, video messages can spread like wild-fire. Online video can be used to turn viewers into advocates for and contributors to your organizations almost instantly.
With more than 100 million views as of this writing, Invisible Children’s Kony 2012 film provided a glimpse at a decades old problem of child soldiering. Despite the controversy around this overnight viral sensation, more than 3.5 million people have pledged their support after watching the film.
I’d like to share two lesser known but powerful examples of how video can be shared to inspire support:
charity: water Birthdays
American Society for Deaf Children: The Jubilee Project’s Love Language
Please note the above video launched a one-month campaign in 2011 that has ended.
What videos have inspired you? Please share here or on Twitter–you can find me tweeting @Nmpatters.