The Gallup Management Journal blog has great content. In a recent post written by Blaise James and Jim Asplund, they explore the impact of social media on acquiring new customers. Much of the information in the article is relevant to the acquisition of donors, members, clients or students.
Here are the key findings:
- Engagement with a brand drives social engagement.
- Social engagement can and must be measured and managed across all channels — online and offline, and most social networking occurs offline.
- People use social networks in very different ways — and for very different reasons.
Read the entire post here.
The findings of the Gallup Panel study consisted of web surveys completed by 17,254 proficient internet users, age 18 an older. The study was conducted in September and October 2010.