Three things “Donor-Centered Planned Gift Marketing” author Michael Rosen would be pleased for your nonprofit organization to do, especially during an uncertain economy:
- Spend time with Donors.
- Have a Compelling Case for Support.
- Keep Asking.
I couldn’t agree more! You can read his thoughtful post “3 Ways for Nonprofits to Crash & Burn in Current Economy” here.
His “Donor-Centered Planned Gift Marketing” book is an excellent resource to help you identify your best planned giving prospects and inspire them to give more to the causes they care about most. The book is available on Amazon.